April 25, 2015, 7:16 pm
NEWSHeadlines

Google shares rise after online ad sales drive revenue higher

Reuters - By : LISA RICHWINE

Google Inc reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar, sending the Internet company's shares higher in after-hours trading.

Shares of the world's No. 1 Internet search engine rose after the results were released, climbing 3.5 percent on Thursday to $577.

While revenue and profit missed the forecasts of Wall Street analysts, many investors had been bracing for a...



The Algorithm Tweak Of All Tweaks Mobilegeddon

ZDNet - By : Liam Tung

On Tuesday, Google will switch on a tweak to its algorithm that will give preference to 'mobile-friendly' sites when users perform a search on a mobile device.

The change, which has colloquially become known as 'Mobilegeddon', will arri...


FBI overstated forensic hair matches in nearly all trials before 2000, Wiki

Washington Post - By : Spencer S. Hsu

The Justice Department and FBI have formally acknowledged that nearly every examiner in an elite FBI forensic unit gave flawed testimony in almost all trials in which they offered evidence against criminal defendants over more than a two-dec...


Google May Offer New Way to Target Ads

WSJ - By : ROLFE WINKLER And JACK MARSHALL

The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses. Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with ...



Twitter expands threats ban, may lock accounts in aim to limit abuse

CNet - By : Don Reisinger

Twitter has announced policy changes that the company hopes will limit abuse on its social network.

Twitter has updated its policy pertaining to violent threats to include "promot[ing] violence against others." Previously, the policy banned tweets that were limited to "direct, specific threats of violence against others." - Referenced Article




Instantaneous brand elevation for Under Armour

USA Today - By : Josh Peter

"What's not quantifiable is the instantaneous brand elevation that occurred," O'Connor told USA TODAY Sports. "The apparel they had on him is mainstream apparel, and it's a whole new marketing and sales platform available to the general public.

"People are saying, 'I want to be like Jordan,' only this time it's not Mike. Under Armour has capitalized on that beautifully." - Referenced Article



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