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  May 31, 2016, 6:01 am
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Why Aren't You Advertising On YouTube Yet?

Online eBusiness Solutions - By : Vern Nicholson

Chances are you’re missing an enormous opportunity to advertise on Broadcast TV content with just pennies on the dollar of traditional advertising. Last week clients advertised on popular networks like HGTV, CNN, ABC CBS and popular syndicated shows like Ellen and Steve Harvey content at less than 14 cents per view with in-stream video ads and Google's vast Display Network.

I have posted about the great “Advertising Migr...



Obama administration issues guidance on transgender access to school bathrooms

CNN - By : Emanuella Grinberg

The Obama administration issued guidance Friday directing public schools to allow transgender students to use bathrooms matching their gender identity.

A joint letter from the Departments of Education and Justice went to schools Friday ...


Pfizer Blocks Use of Its Drugs for Executions

NBC News - By : CORKY SIEMASZKO

The Pfizer drug company took steps Friday to make sure its products don't wind up in the deadly cocktails states use to execute prisoners. "Pfizer makes its products to enhance and save the lives of the patients we serve," the compan...


TSA to Frustrated Travelers: Please Pardon Our Progress This Summer

NBC News - By : Staff Reporting

The heads of the Transportation Security Administration and Homeland Security said Friday they are asking American travelers frustrated over long waits at the nation's airports for patience this summer as officials work to fix the problem.

...



Google AdSense's Domain Offer

LinkedIn - By : Vern Nicholson

I was very appreciative of receiving a free one year domain offer from Google AdSense today. My first thought was, did they know I just purchased a new domain yesterday, of course they did.

I've been an AdSense customer for over 10 years now and I started using Google's website monetization platform because it really gave me an enormous insight into Google AdWords and especially Google Analytics.

After all these years, it has been a shared relationship, I host their ads on my site, browsers click on those ads and the check is sent to my account each month, but you can't put a number on the qualitative value of having a wealth of information about Google's wider Search and Display Network.

Don't be fooled, search is also one of the drivers behind the success of Facebook Ads and now Amazon Echo, so it is important to keep SEO in the mix or a component of a comprehensive marketing strategy.

Since you're producing a great deal of content makes perfect sense to consider Google AdSense. 




What Twitter's latest board member can teach us about diversity myths

LinkedIn - By : Mary Spio

The news that Debra Lee, the chairman and CEO of BET, joining Twitter's board couldn't have come without courageously defiant people like software engineer Leslie Miley who made national news when he left his job at Twitter citing frustration over the company's approach to diversity. - Referenced Article



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