Judge expresses concern on $450 million e-book settlement of Apple  

Tech Times By : Staff Reporting

The settlement is Apple's way to evade an antitrust lawsuit which stated that the company formed a conspiracy with five publishers on its bid to fix the prices of e-books.

Apple's settlement request sparked an area of concern as its provisions could undervalue the consumers' claims. One clause states that Apple will be required to pay a lower amount of $70 million if the decision from the appeals court is reversed, making the company non-liable in antitrust laws violation. - Full Article

If you cant check in, is it really Foursquare?  

ComputerWorld By : Mike Elgan

Foursquare unceremoniously dropped its "check in" feature this week. Now, the service has been re-created as a third-rate Yelp instead of a first-rate Foursquare.

Check-ins are now done via Swarm, a new app launched recently by Foursquare.

The trouble with this is that, for many of Foursquare's most loyal and passionate users, checking in to locations is what Foursquare has always been about. - Full Article

Bose Is Suing Beats Electronics Over Noise-Canceling Headphone Patents  

Forbes By : Amit Chowdhry

Today Bose Corporation has filed a legal complaint against Beats Electronics for allegedly infringing patents related to its noise-canceling headphones, which was first reported by CNBC.

Bose claims that Beats is infringing upon 50 years of research and development of noise cancellation technology that is protected by 36 U.S. patents and applications. - Full Article

Google Wants to Index and Optimize Your Body  

Vanity Fair By : Kia Makarechi

Google’s new “moonshot” project isn’t a new fancy gadget, but the fanciest gadget of all: the human body. Announced Friday in The Wall Street Journal, Google’s Baseline Study will aim to define “healthy.” - Full Artile

Fundamental Building Blocks Of A Successful Marketing Campaign  

Online eBusiness Solutions By : Vern Nicholson

If I had a dollar for every time I’ve seen the shortened phrase ROI in an article I’d probably have a nice pot of cash somewhere.

We know that not all marketing campaigns are the same, they do not yield the same results and unfortunately marketing tactics do not yield significant long term results.

Are there comprehensive marketing strategies that could maximize opportunities and yield a greater ROI?

My one word answer is an obvious yes. - Full Article

EU Tells Apple, Google: Limit In-App Purchasing  

InformationWeek By : Thomas Claburn

As U.S. regulators continue to press mobile platform providers for failing to prevent children from making unauthorized purchases in apps, European regulators are doing the same.

On Friday, EU Commissioner for Consumer Policy Neven Mimica said in a statement that EU efforts to stop children from conducting in-app transactions without permission have been going well. "[C]hildren must be better protected when playing online," he said. - Full Article

Facebook to challenge Amazon soon?  

ZEEBiz By : Staff Reporting

Houston: After making billions connect socially on its network, Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.

"With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook," the post reads. - Full Article

Old guard fights back against Amazon and Google  

The Telegraph By : Staff Reporting

As revolutions go, it was a quiet one: earlier this month, HarperCollins, the book publisher owned by Rupert Murdoch’s News Corporation, quietly began selling its titles directly to customers.

It had dabbled in selling a few of its own books before but this time it went about things differently. - Full Article

Microsoft CEO Nadella On The Verge Of Making Major Organizational Changes  

Wall Street OTC By : Staff Reporting

Microsoft which employs about 2,800 people will make major modifications in the company’s organizational set-up, according to CEO Satya Nadella.

In an email to all employees on Thursday, CEO Satya Nadella said Microsoft will direct its business on making tools to make the best use of the consumer’s time in the mobile-first, cloud-first world. - Full Article

My Top 3 Digital Marketing Tools  

Online eBusiness Solutions By : Vern Nicholson

Our development pipeline owe a lot to innovation in the digital marketing industry. I can’t say, we couldn't do it without technologies that continue to make life easier for marketers, but we can all say life would be much harder without automation in this business.
If you woke up in the morning and had 130 updates to contend with, without the convenience of tools to make life easier, it would put a damper on your day. Google’s algorithm continues to demand more useful content that browsers gravitate to; it is a winning formula, because subscribers like enriched and meaningful content and it enhances the value proposition around your product or service. It is essential to understand your marketing segments and your audience’s relationship with your brand(s).
When you’ve honed this relationship, content becomes valued beyond measure. The mission at Online eBusiness Solutions is to deploy relevant content directly to subscribers that value the message in return. This is a godsend.
My sung heroes in this hourly task are the following:
1. WordPress – I love you so much WordPress. My clients are engaged and increasingly fight message wars on their own because of you. It’s simply a matter of getting on their cell phone and putting their expertise out there. On some days you can line up a litany of ideas about your brand, review industry news and simply say “Hello Dolly.” It integrates with number 2…
2. Hootsuite – has become an indispensable tool that I won’t start my day without. Being able to sync your WordPress tools, industry news with your RSS/Atom Tool and Social Media, all while collaborating with your team, is a celebration of sorts. It allows small organizations to speak as though they were giants.
3. Google Analytics – it converges a lot of my favorite tools…Google AdWords, Webmaster Tools and Google AdSense. Tracking automated reports and understanding your market penetration scientifically and tracking conversions gives you a breath of knowledge that took ten employees and a lot of logged travel time 15 years ago. All of the critical data integrated seamlessly to increase your ROI.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilize SEO, Social Media Engagement, Video Production and Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.

For more information please visit Online eBusiness Solutions at: http://www.oebs.us or email me at: vern@onlineebusinesssolutions.com.

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