The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report.
This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market.
The closest rival will be Realtor.com, operated by the National Association Of Realtors. - Full Article
Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier.
And, data help to determine the proper media mix for the overall campaign strategy. Data-driven, performance-based advertisers reviewing their online display metrics often find it easy to justify spend on retargeting.
After all, it’s very simple to see that retargeting is a big winner when it comes to display. But beware! There’s a trap in that data. - Full Article