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Why Aren't You Advertising On YouTube Yet?  

Online eBusiness Solutions By : Vern Nicholson

Chances are you’re missing an enormous opportunity to advertise on Broadcast TV content with just pennies on the dollar of traditional advertising. Last week clients advertised on popular networks like HGTV, CNN, ABC CBS and popular syndicated shows like Ellen and Steve Harvey content at less than 14 cents per view with in-stream video ads and Google's vast Display Network.

I have posted about the great “Advertising Migration to Digital.” A lot of national brands have already reallocated an enormous chunk of their budgets from TV to YouTube, because millions of viewers have shifted from Broadcast TV to streaming video.

Check out this Wall Street Journal piece "YouTube's Quest For TV Advertising Dollars" You can get more engagement from your target audience with ads on the exact same broadcast content! For example CNN hosted some of the most viewed Presidential Debate this year. Some estimates were well over 14.5 viewers across CNN and Telemundo.

The going rate to advertise during the debate was upward of $200,000. The cost of a sustained advertising campaign for the same content on YouTube was a whopping $259 per week; and on top of that digital offers more quantifiable data, with metrics to determine the impact of each nickel spent.

Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content Management and Ad Placement. He continues to demonstrate an enormous capacity to execute and manage advertising campaigns to drive audience engagement and increase revenue opportunities for the world’s leading brands. For more information please visit Online eBusiness Solutions at: www.OEBS.us or email him at: Discover@OEBS.us.


Obama administration issues guidance on transgender access to school bathrooms  

CNN By : Emanuella Grinberg

The Obama administration issued guidance Friday directing public schools to allow transgender students to use bathrooms matching their gender identity.

A joint letter from the Departments of Education and Justice went to schools Friday with guidelines to ensure that "transgender students enjoy a supportive and nondiscriminatory school environment," the Obama administration said Thursday. - Referenced Article


Pfizer Blocks Use of Its Drugs for Executions  

NBC News By : CORKY SIEMASZKO

The Pfizer drug company took steps Friday to make sure its products don't wind up in the deadly cocktails states use to execute prisoners. "Pfizer makes its products to enhance and save the lives of the patients we serve," the company said in a statement. - Referenced Article


TSA to Frustrated Travelers: Please Pardon Our Progress This Summer  

NBC News By : Staff Reporting

The heads of the Transportation Security Administration and Homeland Security said Friday they are asking American travelers frustrated over long waits at the nation's airports for patience this summer as officials work to fix the problem.

"There will be wait times this summer as they move through aviation security checkpoints," Homeland Security Director Jeh Johnson said during a press conference at the Reagan National Airport just outside of Washington D.C. on Friday. - Referenced Article


Ecuador Earthquake: State of Emergency Declared After at Least 77 Killed  

AP By : PHIL HELSEL, MATTHEW GRIMSON

Ecuador was in a state of emergency Sunday after a powerful earthquake flattened buildings and ravaged towns along the nation's northwestern coast Saturday night.

At least 77 people were killed nearly 600 more were wounded, Vice President Jorge Glas said, after the magnitude-7.8 earthquake struck just before 7 p.m. local time (8 p.m. ET). - Referenced Article


EXCLUSIVE: Obama vows no influence in Clinton email probe, defends terror fight  

Fox News By : Staff Reporting

President Obama repeatedly vowed there would be no political influence over the Justice Department’s investigation into Hillary Clinton’s use of a private email server while secretary of state --

in a wide-ranging interview with “Fox News Sunday” in which he also ardently defended his efforts to defeat the Islamic State and other terror groups amid criticism about his perceived indifference. - Referenced Article


Former House Speaker Dennis Hastert abused 4 boys, prosecutors say  

CNN By : Faith Karimi

Former House Speaker Dennis Hastert sexually abused at least four boys when he worked as a wrestling coach in Illinois decades ago, federal prosecutors said.

In documents released Friday, prosecutors detailed stunning allegations against the longest-running Republican speaker of the House. - Referenced Article


Bill Clinton gets heated with Black Lives Matter protesters over his crime bill  

Boston Globe By : Philip Bump

Near the height of the crime wave that blanketed the United States and suffocated the District of Columbia in the early 1990s,

The Post ran a front-page article about an 11-year-old girl named Jessica Bradford. Bradford, the article began, ‘‘knows five people who have been killed.

It could happen to her, she says, so she has told her family that if she should get shot before her sixth-grade prom, she wants to be buried in her prom dress. - Referenced Article


Six charts to explain the Wisconsin primary results  

NBC News By : NBC NEWS EXIT POLL DESK and SAM PETULLA

Sens. Bernie Sanders and Ted Cruz had a big night Tuesday in Wisconsin, winning the Democratic and Republican primaries, respectively.

The NBC News Exit Poll revealed insights into how voters felt about various issues and the candidates after they made their choice. - Referenced Article


Steve Case: The Third Wave Is Taking The Internet To The Next Level  

CBS This Morning By : Staff Reporting

In 1985, Steve Case co-founded “America Online.” He took the company from its primitive dial-up days to one of the biggest media mergers ever. He is out with a new book, “The Third Wave: An Entrepreneur’s Vision of the Future.” He joined “CBS This Morning” to discuss how the world is entering a "third case" of the digital revolution, the importance of technological innovations and the role the government should play.


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