If I had a dollar for every time I’ve seen the shortened phrase ROI in an article I’d probably have a nice pot of cash somewhere.
We know that not all marketing campaigns are the same, they do not yield the same results and unfortunately marketing tactics do not yield significant long term results.
Are there comprehensive marketing strategies that could maximize opportunities and yield a greater ROI?
My one word answer is an obvious yes. - Full Article
As U.S. regulators continue to press mobile platform providers for failing to prevent children from making unauthorized purchases in apps, European regulators are doing the same.
On Friday, EU Commissioner for Consumer Policy Neven Mimica said in a statement that EU efforts to stop children from conducting in-app transactions without permission have been going well. "[C]hildren must be better protected when playing online," he said. - Full Article