Facebook app gives free Internet to mobile users in Zambia  

PCWorld By : Loek Essers

Facebook introduced an app on Thursday that will give mobile phone subscribers in Zambia access to a set of free basic mobile data services—and Facebook.

The app is part of Facebook’s Internet.org project that aims to bring Internet access to the two thirds of the world’s population that doesn’t have it. - Full Article

Google Updates Hangouts With New Features For Businesses  


Google is beefing up its Hangouts video chat feature for business users.

For starters, Hangouts is now covered under the same Terms of Service as other Google Apps for Business products like Gmail and Drive, meaning you'll get 24-7 phone support and a 99.9 percent uptime guarantee, the Web giant announced Wednesday. - Full Article

Red Lobster bets on fancier-looking plates to turn things around  

CNN Money By : Ben Brody

But Red Lobster is making some big changes, pulling back from deep discounting and presenting food on the plate in a more vertical fashion, in the manner of upscale restaurants, rather than with fish, rice and vegetables positioned separately on the plate.

The casual seafood chain, which changed owners on Monday, will keep popular, buffet-esque promotions -- like Endless Shrimp and Lobsterfest -- but will nix deals like two entrees for $25. - Full Article

Twitter Reveals Its Master Plan For Growing As Big As Facebook  

Forbes By : Jeff Bercovici

“The largest information network in the world”: Prepare to hear that phrase out of the mouth of Twitter CEO Dick Costolo a lot in the coming months.

Costolo and his fellow executives used it four or five times on Tuesday’s second-quarter earnings call, signaling a shift in how they want the rest of the world to think about Twitter. - Full Article

Israels Intelligence Minister: Hamas gives Israel no alternative to their current military campaign  

CNN By : Staff Reporting

Apple stock is an iPhenomenon  

CNN Money By : Staff Reporting

Shares of Apple are above $600 again. Investors love the upcoming stock split. But where's the innovation? And can new Apple retail chief Angela Ahrendts get the Apple Stores back on track? She's being paid handsomely to try...

Twitter Stock Jumps on Soaring Revenue, but Growth Remains a Concern  


Twitter reported a jolt of growth in the second quarter, driven in part by heavy use of the service during the World Cup soccer tournament. The strong results surprised Wall Street, and prompted investors to send the company’s shares up 30 percent in after-hours trading.

Revenue soared 124 percent, and the average number of people using the microblogging service in June was up 6 percent from March. - Full Article

Zillow Buys Rival Trulia For $3.5 Billion In Stock  

Marketing Land By : Greg Sterling

The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report.

This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market.

The closest rival will be Realtor.com, operated by the National Association Of Realtors. - Full Article

The Retargeting Trap: How Targeting Conversions Hurts ROI  

Marketing Land By : Susan Esparza

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier.

And, data help to determine the proper media mix for the overall campaign strategy. Data-driven, performance-based advertisers reviewing their online display metrics often find it easy to justify spend on retargeting.

After all, it’s very simple to see that retargeting is a big winner when it comes to display. But beware! There’s a trap in that data. - Full Article

Google search changes will push SEO firms and social media marketers closer  

The Guardian By : Natasha Clark

Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch.

These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content. - Full Article

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