Google Capital, the online-search firm's newest investment vehicle, unveiled a second investment this month, leading an $85 million funding round for consumer-finance and tech company Credit Karma. Google Inc. formed Google Capital last year, but formally disclosed it had done so last month.
It announced a $50 million investment in online real estate marketplace Auction.com a week ago, and in February disclosed a $40 million investment in education-software firm Renaissance Learning Inc. - Full Article
Facebook Chief Operating Officer Sheryl Sandberg recently made a bold claim in a Wall Street Journal story: Coke's return on investment from Facebook advertising beat its ROI from TV.
Where did that claim come from? France. Specifically, one campaign in the first quarter of 2013 to reintroduce Coke's polar bears. - Full Article