Fundamental Building Blocks Of A Successful Marketing Campaign  

Online eBusiness Solutions By : Vern Nicholson

If I had a dollar for every time I’ve seen the shortened phrase ROI in an article I’d probably have a nice pot of cash somewhere.

We know that not all marketing campaigns are the same, they do not yield the same results and unfortunately marketing tactics do not yield significant long term results.

Are there comprehensive marketing strategies that could maximize opportunities and yield a greater ROI?

My one word answer is an obvious yes. - Full Article


EU Tells Apple, Google: Limit In-App Purchasing  

InformationWeek By : Thomas Claburn

As U.S. regulators continue to press mobile platform providers for failing to prevent children from making unauthorized purchases in apps, European regulators are doing the same.

On Friday, EU Commissioner for Consumer Policy Neven Mimica said in a statement that EU efforts to stop children from conducting in-app transactions without permission have been going well. "[C]hildren must be better protected when playing online," he said. - Full Article


Facebook to challenge Amazon soon?  

ZEEBiz By : Staff Reporting

Houston: After making billions connect socially on its network, Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.

"With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook," the post reads. - Full Article


Old guard fights back against Amazon and Google  

The Telegraph By : Staff Reporting

As revolutions go, it was a quiet one: earlier this month, HarperCollins, the book publisher owned by Rupert Murdoch’s News Corporation, quietly began selling its titles directly to customers.

It had dabbled in selling a few of its own books before but this time it went about things differently. - Full Article


Microsoft CEO Nadella On The Verge Of Making Major Organizational Changes  

Wall Street OTC By : Staff Reporting

Microsoft which employs about 2,800 people will make major modifications in the company’s organizational set-up, according to CEO Satya Nadella.

In an email to all employees on Thursday, CEO Satya Nadella said Microsoft will direct its business on making tools to make the best use of the consumer’s time in the mobile-first, cloud-first world. - Full Article


My Top 3 Digital Marketing Tools  

Online eBusiness Solutions By : Vern Nicholson

Our development pipeline owe a lot to innovation in the digital marketing industry. I can’t say, we couldn't do it without technologies that continue to make life easier for marketers, but we can all say life would be much harder without automation in this business.
 
If you woke up in the morning and had 130 updates to contend with, without the convenience of tools to make life easier, it would put a damper on your day. Google’s algorithm continues to demand more useful content that browsers gravitate to; it is a winning formula, because subscribers like enriched and meaningful content and it enhances the value proposition around your product or service. It is essential to understand your marketing segments and your audience’s relationship with your brand(s).
 
When you’ve honed this relationship, content becomes valued beyond measure. The mission at Online eBusiness Solutions is to deploy relevant content directly to subscribers that value the message in return. This is a godsend.
 
My sung heroes in this hourly task are the following:
 
1. WordPress – I love you so much WordPress. My clients are engaged and increasingly fight message wars on their own because of you. It’s simply a matter of getting on their cell phone and putting their expertise out there. On some days you can line up a litany of ideas about your brand, review industry news and simply say “Hello Dolly.” It integrates with number 2…
 
2. Hootsuite – has become an indispensable tool that I won’t start my day without. Being able to sync your WordPress tools, industry news with your RSS/Atom Tool and Social Media, all while collaborating with your team, is a celebration of sorts. It allows small organizations to speak as though they were giants.
 
3. Google Analytics – it converges a lot of my favorite tools…Google AdWords, Webmaster Tools and Google AdSense. Tracking automated reports and understanding your market penetration scientifically and tracking conversions gives you a breath of knowledge that took ten employees and a lot of logged travel time 15 years ago. All of the critical data integrated seamlessly to increase your ROI.
 
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Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilize SEO, Social Media Engagement, Video Production and Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.

For more information please visit Online eBusiness Solutions at: http://www.oebs.us or email me at: vern@onlineebusinesssolutions.com.


5 Reasons Brazil Will Lose to Germany  

Time By : Staff Reporting

The World Cup reaches the semifinals this week, starting with Germany taking on host Brazil. A day later, Argentina faces the Netherlands.

Although the pre-tournament favorite, Brazil hasn’t done much to back up that designation. - Full Article


Zuckerberg: Basic Internet should be as universal as 911 service  

PCWorld By : Zach Miners

Mark Zuckerberg sees the Internet as a vital service that should be made available to everyone across the world—a service that can be as vital as, say, the ability to call for emergency help on a telephone.

In an editorial published Monday in The Wall Street Journal, the Facebook chief outlined his vision for a future of universal Internet access, and the steps he sees to get there. - Full Article


Reunion? LeBron James relationship with Dan Gilbert  

Fox News By : Staff Reporting

There was no eye contact, nothing to indicate any reconciliation.

The breakup of LeBron James and Cavaliers owner Dan Gilbert was beyond bitter.

But now, as James considers a return to the team he abandoned four years ago with an entire region breathlessly awaiting a homecoming it couldn't imagine in its wildest dreams, it appears there has been some healing between the NBA superstar and his former boss. - Full Article


Songza, Music Streaming Startup Acquired for $39m By Google  

Wall Street OTC By : Nathan Fortin

Google just acquired Songza, the music streaming company for an undisclosed amount. Previous reports pegged the deal at $15 million. But now there are reports of $39m sale. - Full Article


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