Our development pipeline owe a lot to innovation in the digital marketing industry. I can’t say, we couldn't do it without technologies that continue to make life easier for marketers, but we can all say life would be much harder without automation in this business.
If you woke up in the morning and had 130 updates to contend with, without the convenience of tools to make life easier, it would put a damper on your day. Google’s algorithm continues to demand more useful content that browsers gravitate to; it is a winning formula, because subscribers like enriched and meaningful content and it enhances the value proposition around your product or service. It is essential to understand your marketing segments and your audience’s relationship with your brand(s).
When you’ve honed this relationship, content becomes valued beyond measure. The mission at Online eBusiness Solutions is to deploy relevant content directly to subscribers that value the message in return. This is a godsend.
My sung heroes in this hourly task are the following:
1. WordPress – I love you so much WordPress. My clients are engaged and increasingly fight message wars on their own because of you. It’s simply a matter of getting on their cell phone and putting their expertise out there. On some days you can line up a litany of ideas about your brand, review industry news and simply say “Hello Dolly.” It integrates with number 2…
2. Hootsuite – has become an indispensable tool that I won’t start my day without. Being able to sync your WordPress tools, industry news with your RSS/Atom Tool and Social Media, all while collaborating with your team, is a celebration of sorts. It allows small organizations to speak as though they were giants.
3. Google Analytics – it converges a lot of my favorite tools…Google AdWords, Webmaster Tools and Google AdSense. Tracking automated reports and understanding your market penetration scientifically and tracking conversions gives you a breath of knowledge that took ten employees and a lot of logged travel time 15 years ago. All of the critical data integrated seamlessly to increase your ROI.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilize SEO, Social Media Engagement, Video Production and Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.