Google shares rise after online ad sales drive revenue higher  

Reuters By : LISA RICHWINE

Google Inc reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar, sending the Internet company's shares higher in after-hours trading.

Shares of the world's No. 1 Internet search engine rose after the results were released, climbing 3.5 percent on Thursday to $577.

While revenue and profit missed the forecasts of Wall Street analysts, many investors had been bracing for a weaker report, said BGC Financial analyst Colin Gillis. - Referenced Article


The Algorithm Tweak Of All Tweaks Mobilegeddon  

ZDNet By : Liam Tung

On Tuesday, Google will switch on a tweak to its algorithm that will give preference to 'mobile-friendly' sites when users perform a search on a mobile device.

The change, which has colloquially become known as 'Mobilegeddon', will arrive tomorrow and threatens to bury websites that haven't been optimised to display correctly on various sizes of mobile devices, while also boosting the ranking of mobile-friendly sites. - Referenced Site


FBI overstated forensic hair matches in nearly all trials before 2000, Wiki  

Washington Post By : Spencer S. Hsu

The Justice Department and FBI have formally acknowledged that nearly every examiner in an elite FBI forensic unit gave flawed testimony in almost all trials in which they offered evidence against criminal defendants over more than a two-decade period before 2000.

Of 28 examiners with the FBI Laboratory’s microscopic hair comparison unit, 26 overstated forensic matches in ways that favored prosecutors in more than 95 percent of the 268 trials reviewed so far... - Referenced Article

Fox News - FBI reportedly overstated forensic hair matches in most trials before 2000

International Business Times - FBI, Justice Department Admit Overstating Forensic Hair Analysis Evidence For Decades: Report

The Salt Lake Tribune - FBI overstated forensic hair matches for decades

FBI Wikipedia Page


Google May Offer New Way to Target Ads  

WSJ By : ROLFE WINKLER And JACK MARSHALL

The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses. Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter.

Google has suggested that advertisers hand over customer information such as email addresses, which Google would then use to target the ads, the people said.

The move would follow a similar advertising service launched in 2012 by Facebook called “custom audiences... - Referenced Article


3 Digital Marketing Channels That Work for Every Advertise  

Entrepreneur By : PRATIK DHOLAKIYA

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business.

With plenty of studies proving digital marketing ROI, it makes perfect sense to leverage digital channels for promoting your brand and its products and services. - Referenced Article


Obama and Castros Latin Summit Meeting Could Be First for U.S.-Cuba in Decades  

NBC News By : Staff Reporting

The last time President Barack Obama and Cuban President Raul Castro met face-to-face was in December 2013 — for a three-second handshake during Nelson Mandela's memorial service.

The two now could now cross paths again at the two-day Summit of the Americas in Panama, an encounter rife with opportunity and symbolism given the thaw in U.S.-Cuba relations announced at the end of last year.

The U.S. for decades had blocked Cuba from attending the meeting, and Friday's start to the two-day summit... - Referenced Article


Al-Shabaab storms Garissa University College in Kenya  

CNN By : Holly Yan

Heavy gunfire and explosions continue at Garissa University College, more than nine hours after the attack began, CNN affiliate NTV says. Hundreds of students flee, some crawling. -- 6:22 a.m. ET: At least 15 people have been killed by gunmen who attacked a Kenyan university Thursday, officials said, according to CNN affiliate Citizen TV.

The officials said 550 people are still unaccounted for at the campus that had about 815 students. - Referenced Article


Al Qaeda fighters free 270 from Yemeni prison  

CNN By : Hakim Almasmari and Don Melvin

Al Qaeda fighters attacked a prison in the coastal Yemeni city of Al Mukallah early Thursday, freeing nearly at least 270 prisoners, a third of whom have al Qaeda links, a senior Defense Ministry official has told CNN.

Khaled Batarfi, a senior al Qaeda figure, was among the escapees, officials said. - Referenced Article


Digital Streaming Migration Presents Enormous Opportunities  

Online eBusiness Solutions By : Vern Nicholson

 

The thing about Digital Marketing is it’s hard not to learn something on a daily basis. There are always new trends and the marketing tools we play with are in a constant state of flux because markets change with varying tastes and appetites; or in other words supply and demand. I've become much more astute about markets that I track through automated reports that send data to me by the hour. Every now and then, I am in awe with the development of the content on YouTube and its ability to attract billions of viewers who prefer streaming video over channel chasing. My reports indicate that some interesting trends and insights in the digital streaming world are:

Digital Streaming Migration Presents Enormous Opportunities

  • Gardeners are radical in their pursuit of learning better techniques to grow things. The online community is their oasis and a meeting ground to connect with the like-minded. And some gardeners go ‘cuckoo’ for Daylilies.
  • I also learned about the Dragon Ball Z ‘Light of Hope’s’ popular science fiction episodes and the creative team’s ability to crowd-source each show online. There is a tremendous organic following which includes a lot of Millennials escaping network and cable viewing.
  • On college campuses around the country…iFunny is quite funny and is very popular for sharing. The content has many very short anecdotal photos and jokes that students consume.
  • In the entertainment world, Kevin Hart is popular and his copied content on YouTube is yielding enormous success among Google AdWord advertisers in some market segments.

Kevin Hart Copied YouTube Content  

We rely on open-sourced tools to reach brand advocates who help to expand market reach. Some of you use advertising through Facebook or Google AdWords to get your message out there on a consistent basis, and I’m sure you've learned it is increasingly more costly to promote your product or service because there’s a premium on reaching audiences outside of your pre-defined networks. My team at Online eBusiness Solutions utilizes the popular social platforms when necessary for our clients, but if it’s your sole means for getting out information about your brand or services, then chances are there’s a significant portion of your market that is not being engaged with your messaging and/or competitors are serving that niche. I believe our team’s success hinges on a strategy based on concepts that I call the three C’s;

  • Being Comprehensive in your approach from the onset
  • Being Consistent in perfecting the messages about your Brand
  • And utilizing Concerted efforts to bridge both the digital and offline worlds to reach your audience

This digital streaming migration presents an enormous opportunity for the information and the value proposition for a particular brand and it starts with being passionate about learning. Thoughts that a marketer wakes up with in the morning are finding the next best marketing ‘solution’ and the fun in the pursuit thereof. It is very exciting learning about that innovative tools and channels to reach your target audience and most importantly when you’ve found that needle in a haystack market segment along with habits and behavior models. Call our Toll FREE line at 1.800.742.0169 for a FREE Consultation today. Let us know if we can help you with your 2015 Marketing Plans at any time.

Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content Management and Ad Placement. He continues to demonstrate an enormous capacity to execute and manage advertising campaigns to drive audience engagement and increase revenue opportunities for the world’s leading brands. For more information please visit Online eBusiness Solutions at: www.OeBS.us or email him at: Discover@OeBS.us.


The Daily Show replaces Jon Stewart with Trevor Noah, Wiki-Bio  

CNN By : Staff Reporting

On Monday, the show announced that comedian Trevor Noah will take over for Jon Stewart, who announced in February that he was leaving after 16 years.

Stewart himself succeeded Craig Kilborn and saw the news program's popularity skyrocket.

"You don't believe it for the first few hours," Noah told the New York Times. "You need a stiff drink, and then unfortunately you're in a place where you can't really get alcohol." - Referenced Article


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