April 21, 2015, 4:16 am
NEWSHeadlines

The Algorithm Tweak Of All Tweaks Mobilegeddon

ZDNet - By : Liam Tung

On Tuesday, Google will switch on a tweak to its algorithm that will give preference to 'mobile-friendly' sites when users perform a search on a mobile device.

The change, which has colloquially become known as 'Mobilegeddon', will arrive tomorrow and threatens to bury websites that haven't been optimised to display correctly on various sizes of mobile devices, while also boosting the ranking of mobile-friendly sites. -



FBI overstated forensic hair matches in nearly all trials before 2000, Wiki

Washington Post - By : Spencer S. Hsu

The Justice Department and FBI have formally acknowledged that nearly every examiner in an elite FBI forensic unit gave flawed testimony in almost all trials in which they offered evidence against criminal defendants over more than a two-dec...


Google May Offer New Way to Target Ads

WSJ - By : ROLFE WINKLER And JACK MARSHALL

The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses. Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with ...


3 Digital Marketing Channels That Work for Every Advertise

Entrepreneur - By : PRATIK DHOLAKIYA

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business.

With plenty of studies proving digital marketing ROI, it makes perfect sense to leverag...



Instantaneous brand elevation for Under Armour

USA Today - By : Josh Peter

"What's not quantifiable is the instantaneous brand elevation that occurred," O'Connor told USA TODAY Sports. "The apparel they had on him is mainstream apparel, and it's a whole new marketing and sales platform available to the general public.

"People are saying, 'I want to be like Jordan,' only this time it's not Mike. Under Armour has capitalized on that beautifully." - Referenced Article




EU set to announce Google action

BBC - By : Staff Reporting

Margrethe Vestager, the competition commissioner, could make a statement about her intentions on Wednesday.

Reports suggest she will announce that a "statement of objections" is being prepared.

Such action would mark an escalation in the Commission's handling of complaints that Google favours its own products in search engine results. - Referenced Article



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