April 19, 2015, 8:35 am
NEWSHeadlines

Google May Offer New Way to Target Ads

WSJ - By : ROLFE WINKLER And JACK MARSHALL

The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses. Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter.

Google has suggested that advertisers hand over customer information such as email addresses, which Google would then use to target the ads, the people said.

The move would...



3 Digital Marketing Channels That Work for Every Advertise

Entrepreneur - By : PRATIK DHOLAKIYA

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business.

With plenty of studies proving digital marketing ROI, it makes perfect sense to leverag...


Obama and Castros Latin Summit Meeting Could Be First for U.S.-Cuba in Decades

NBC News - By : Staff Reporting

The last time President Barack Obama and Cuban President Raul Castro met face-to-face was in December 2013 — for a three-second handshake during Nelson Mandela's memorial service.

The two now could now cross paths again at the two...


Al-Shabaab storms Garissa University College in Kenya

CNN - By : Holly Yan

Heavy gunfire and explosions continue at Garissa University College, more than nine hours after the attack began, CNN affiliate NTV says. Hundreds of students flee, some crawling. -- 6:22 a.m. ET: At least 15 people have been killed by gunmen ...



Instantaneous brand elevation for Under Armour

USA Today - By : Josh Peter

"What's not quantifiable is the instantaneous brand elevation that occurred," O'Connor told USA TODAY Sports. "The apparel they had on him is mainstream apparel, and it's a whole new marketing and sales platform available to the general public.

"People are saying, 'I want to be like Jordan,' only this time it's not Mike. Under Armour has capitalized on that beautifully." - Referenced Article




EU set to announce Google action

BBC - By : Staff Reporting

Margrethe Vestager, the competition commissioner, could make a statement about her intentions on Wednesday.

Reports suggest she will announce that a "statement of objections" is being prepared.

Such action would mark an escalation in the Commission's handling of complaints that Google favours its own products in search engine results. - Referenced Article



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