Google and Facebook help locate Nepal survivors  

CNN Money By : Staff Reporting

Mark Zuckerberg announced Saturday that Facebook (FB, Tech30) has developed a new tool called Safety Check. The simple tool sends messages to people who are in Nepal, urging them to click a button to let their Facebook friends know they're okay.

"When disasters happen, people need to know their loved ones are safe. It's moments like this that being able to connect really matters," Zuckerberg wrote in a Facebook post. "My thoughts are with everyone who's been caught up in this tragedy." - Referenced Article

Stephen A. Smith doubles down on Mayweather, domestic violence defense  

New York Post By : Mark W. Sanchez

ESPN’s slap-on-the-wrist, one-week suspension of Stephen A. Smith did not change the bloviator’s simplistic views — or takes — on domestic violence.

About nine months after his troubling comments insinuating women can play a role in provoking men into violence, Smith again tried using the embrace-debate shield to defend his controversial stance on ESPN’s “First Take.” - Referenced Article

Google shares rise after online ad sales drive revenue higher  


Google Inc reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar, sending the Internet company's shares higher in after-hours trading.

Shares of the world's No. 1 Internet search engine rose after the results were released, climbing 3.5 percent on Thursday to $577.

While revenue and profit missed the forecasts of Wall Street analysts, many investors had been bracing for a weaker report, said BGC Financial analyst Colin Gillis. - Referenced Article

The Algorithm Tweak Of All Tweaks Mobilegeddon  

ZDNet By : Liam Tung

On Tuesday, Google will switch on a tweak to its algorithm that will give preference to 'mobile-friendly' sites when users perform a search on a mobile device.

The change, which has colloquially become known as 'Mobilegeddon', will arrive tomorrow and threatens to bury websites that haven't been optimised to display correctly on various sizes of mobile devices, while also boosting the ranking of mobile-friendly sites. - Referenced Site

FBI overstated forensic hair matches in nearly all trials before 2000, Wiki  

Washington Post By : Spencer S. Hsu

The Justice Department and FBI have formally acknowledged that nearly every examiner in an elite FBI forensic unit gave flawed testimony in almost all trials in which they offered evidence against criminal defendants over more than a two-decade period before 2000.

Of 28 examiners with the FBI Laboratory’s microscopic hair comparison unit, 26 overstated forensic matches in ways that favored prosecutors in more than 95 percent of the 268 trials reviewed so far... - Referenced Article

Fox News - FBI reportedly overstated forensic hair matches in most trials before 2000

International Business Times - FBI, Justice Department Admit Overstating Forensic Hair Analysis Evidence For Decades: Report

The Salt Lake Tribune - FBI overstated forensic hair matches for decades

FBI Wikipedia Page

Google May Offer New Way to Target Ads  


The war for advertising dollars between Google Inc. and Facebook Inc. may add a new front: email addresses. Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter.

Google has suggested that advertisers hand over customer information such as email addresses, which Google would then use to target the ads, the people said.

The move would follow a similar advertising service launched in 2012 by Facebook called “custom audiences... - Referenced Article

3 Digital Marketing Channels That Work for Every Advertise  

Entrepreneur By : PRATIK DHOLAKIYA

As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business.

With plenty of studies proving digital marketing ROI, it makes perfect sense to leverage digital channels for promoting your brand and its products and services. - Referenced Article

Obama and Castros Latin Summit Meeting Could Be First for U.S.-Cuba in Decades  

NBC News By : Staff Reporting

The last time President Barack Obama and Cuban President Raul Castro met face-to-face was in December 2013 — for a three-second handshake during Nelson Mandela's memorial service.

The two now could now cross paths again at the two-day Summit of the Americas in Panama, an encounter rife with opportunity and symbolism given the thaw in U.S.-Cuba relations announced at the end of last year.

The U.S. for decades had blocked Cuba from attending the meeting, and Friday's start to the two-day summit... - Referenced Article

Al-Shabaab storms Garissa University College in Kenya  

CNN By : Holly Yan

Heavy gunfire and explosions continue at Garissa University College, more than nine hours after the attack began, CNN affiliate NTV says. Hundreds of students flee, some crawling. -- 6:22 a.m. ET: At least 15 people have been killed by gunmen who attacked a Kenyan university Thursday, officials said, according to CNN affiliate Citizen TV.

The officials said 550 people are still unaccounted for at the campus that had about 815 students. - Referenced Article

Al Qaeda fighters free 270 from Yemeni prison  

CNN By : Hakim Almasmari and Don Melvin

Al Qaeda fighters attacked a prison in the coastal Yemeni city of Al Mukallah early Thursday, freeing nearly at least 270 prisoners, a third of whom have al Qaeda links, a senior Defense Ministry official has told CNN.

Khaled Batarfi, a senior al Qaeda figure, was among the escapees, officials said. - Referenced Article

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