For those of us in the technology world, digital is a technology concept – customer-driven technology to be sure, but still about the ones and zeroes in the end.
Ask someone in the advertising industry about digital, however, and you’ll get a very different answer.
It’s about the transformation of branding. “Colors and the emotional aspect of what a brand represents – those days are gone,” says Eric Pilkington, Chief Digital Officer at McCann Health, a McCann Worldgroup agency, which is owned by advertising giant Interpublic Group. - Referenced Article
New research by two prominent U.S. academics suggests that Google Inc. is harming Internet users and violating competition laws by skewing search results to favor its own services, a potentially significant twist in Europe’s long-running antitrust investigation of the U.S. search giant.
The research combines statistical testing with detailed legal and economic analysis to examine the ramifications of Google’s practice of promoting its own specialized search services, such as for local restaurants or doctors, at the expense of rivals like Yelp and TripAdvisor.
It was sponsored by Yelp, which has filed a complaint with EU antitrust authorities over Google’s search practices. It was presented to EU regulators on Friday. - Referenced Article
Detroit is jumping into Silicon Valley's "sharing economy." Ford is launching a pilot program to allow owners who've financed through Ford credit to rent their cars short-term. Fourteen-thousand American drivers in six cities will be eligible, as well as 12,000 Ford owners in London. CBS News financial contributor Mellody Hobson joins "CBS This Morning" from Chicago to discuss the car-sharing trend.
How often have you fired off an email and then immediately thought, "I maybe shouldn't have sent that"? Whether it's a typoed name, a sentence worded less-than-perfectly or simply something that your lawyer would have urged you not to put in writing, there are certain mistakes you probably don't want your intended recipients seeing.
On Monday, Google's email service debuted an attempt at a solution to these problems: the Undo Send feature. - Referenced Article
This follows similar movies by major retailers WalMart , Sears, eBay and Amazon, which all said they're going to stop selling the Confederate flag. Vanden Bosch told CNNMoney earlier this week that the flag making industry doesn't like to get involved in the politics of various flags.
"Generally speaking, as an industry, the stance has been we are not making patriotic statements or unpatriotic statements," said Vanden Bosch, who is also president of Flag Manufacturers Association of America. - Referenced Article
YouTube is the clear leader in video sharing and viewing, but Facebook is creeping up on the Google-owned giant. According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does — two trillion versus YouTube’s three trillion.
Cisco CEO John Chambers is a pioneer in building the digital economy. On his watch, Cisco grew from just over $1 billion in annual revenue to $47 billion. Chambers joins “CBS This Morning” from the Cisco headquarters in San Jose, California, to discuss how companies can survive cutthroat competition in the digital age.