“No Good Deed” topped the box office this weekend and helped reinvigorate a domestic movie business that was flickering at low ebb reports Variety.
The Sony/Screen Gems thriller took in $24.5 million from 2,175 theaters, easily beating expectations. Going into the weekend, analysts expected the home invasion thriller to hover around $20 million.
Females made up the bulk of the audience, taking up 60% of the seats in theaters.
Sony Pictures and Screen Gems have launched a first-of-its-kind social media campaign (#TweetToEscape Campaignd) on both Twitter and Instagram for their upcoming thriller “No Good Deed,” which pits Idris Elba against Taraji P. Henson. - Full Article