Chances are you’re missing an enormous opportunity to advertise on Broadcast TV content with just pennies on the dollar of traditional advertising. Last week clients advertised on popular networks like HGTV, CNN, ABC CBS and popular syndicated shows like Ellen and Steve Harvey content at less than 14 cents per view with in-stream video ads and Google's vast Display Network.
I have posted about the great “Advertising Migration to Digital.” A lot of national brands have already reallocated an enormous chunk of their budgets from TV to YouTube, because millions of viewers have shifted from Broadcast TV to streaming video.
Check out this Wall Street Journal piece "YouTube's Quest For TV Advertising Dollars" You can get more engagement from your target audience with ads on the exact same broadcast content! For example CNN hosted some of the most viewed Presidential Debate this year. Some estimates were well over 14.5 viewers across CNN and Telemundo.
The going rate to advertise during the debate was upward of $200,000. The cost of a sustained advertising campaign for the same content on YouTube was a whopping $259 per week; and on top of that digital offers more quantifiable data, with metrics to determine the impact of each nickel spent.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content Management and Ad Placement. He continues to demonstrate an enormous capacity to execute and manage advertising campaigns to drive audience engagement and increase revenue opportunities for the world’s leading brands. For more information please visit Online eBusiness Solutions at: www.OEBS.us or email him at: Discover@OEBS.us.
The Obama administration issued guidance Friday directing public schools to allow transgender students to use bathrooms matching their gender identity.
A joint letter from the Departments of Education and Justice went to schools Friday with guidelines to ensure that "transgender students enjoy a supportive and nondiscriminatory school environment," the Obama administration said Thursday. - Referenced Article
The Pfizer drug company took steps Friday to make sure its products don't wind up in the deadly cocktails states use to execute prisoners. "Pfizer makes its products to enhance and save the lives of the patients we serve," the company said in a statement. - Referenced Article
The heads of the Transportation Security Administration and Homeland Security said Friday they are asking American travelers frustrated over long waits at the nation's airports for patience this summer as officials work to fix the problem.
"There will be wait times this summer as they move through aviation security checkpoints," Homeland Security Director Jeh Johnson said during a press conference at the Reagan National Airport just outside of Washington D.C. on Friday. - Referenced Article
President Obama repeatedly vowed there would be no political influence over the Justice Department’s investigation into Hillary Clinton’s use of a private email server while secretary of state --
in a wide-ranging interview with “Fox News Sunday” in which he also ardently defended his efforts to defeat the Islamic State and other terror groups amid criticism about his perceived indifference. - Referenced Article
In 1985, Steve Case co-founded “America Online.” He took the company from its primitive dial-up days to one of the biggest media mergers ever. He is out with a new book, “The Third Wave: An Entrepreneur’s Vision of the Future.” He joined “CBS This Morning” to discuss how the world is entering a "third case" of the digital revolution, the importance of technological innovations and the role the government should play.