"What's not quantifiable is the instantaneous brand elevation that occurred," O'Connor told USA TODAY Sports. "The apparel they had on him is mainstream apparel, and it's a whole new marketing and sales platform available to the general public.
"People are saying, 'I want to be like Jordan,' only this time it's not Mike. Under Armour has capitalized on that beautifully." - Referenced Article
Twitter is testing yet another interesting new feature; some brands are now able to pin their apps directly to their Twitter profiles in its iPhone app.
The change was spotted by a tipster on profiles of some verified business accounts including Periscope, Vine and Uber. It now prominently shows the company’s app, its rating on the App Store and a button to download or open it if it’s already installed. - Referenced Article
The program he uses isn't some NSA-like top-secret spy software. It's actually a part of Microsoft Office called "Delve."
You can use it too -- if your company pays Microsoft for it. Microsoft Delve is yet another cloud tool that allows team members to share and collaborate on documents with one another (see: Google Docs, SharePoint, Trello, Yammer, Slack, etc.) - Referenced Article
You've seen Google's annual lists of trendy search terms, featuring things like "robin williams," "world cup," and "ebola," but those show only the most unusually popular terms, not the most popular terms overall. In fact, the most popular searches are a lot more basic.
The clear winner around the world is "facebook," which is funny given that you could just as easily type facebook.com into a URL bar. "google" and "youtube" are also popular and likewise amusing. - Referenced Article
Looking to make bicyclists' commutes safer and more efficient, American car company Ford introduced two concept electric bicycles today during a press event at MWC 2015. Known as the MoDe:Pro and the MoDe:Me, the e-bikes are equipped with a number of smart features that connect to the Apple iPhone 6.
According to Erica Klampfl, Ford's head of mobility, the bikes were part of a company-wide challenge that asked employees and designers to come up with a smart e-bike. Referenced Article
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Google today confirmed that it is exploring the option of offering a wireless service. During a keynote at Mobile World Congress in Barcelona, Sundar Pichai, Google's SVP of Android, Chrome, and Google Apps, said that in order to push Android forward, you always need to be looking ahead.
That's why Google got into the hardware business with the Nexus lineup, and why it's looking into offering wireless service. - Referenced Article
Apple Inc. usually draws out the bull in analysts, but one firm is predicting destruction for the company. In fact, the $60 per share price target set by the German investment bank is so low that some of you are probably wondering if that’s a typo.
No, it isn’t. Apple Insider‘s Neil Hughes reported on the research note from analyst Adnaan Ahmad of Berenberg Bank. His biggest problem regarding Apple is its reliance on iPhone sales... - Referenced Article