Facebook Chief Operating Officer Sheryl Sandberg recently made a bold claim in a Wall Street Journal story: Coke's return on investment from Facebook advertising beat its ROI from TV.
Where did that claim come from? France. Specifically, one campaign in the first quarter of 2013 to reintroduce Coke's polar bears. - Full Article
Netflix said Comcast speeds were up 11% from January, following four straight months of declines.
Instead of delivering its traffic through third parties, such as Cogent Communications, as Netflix has done previously, Netflix now pays Comcast to feed its videos directly. - Full Article